I have to admit I don't open retailer newsletters often. But this was a first email I ever received from Roly Poly sandwiches - the popular place to grab lunch since it's practuacally accross the street from the office.
Hey, it was $5 off any sandwich, considering the regular price is $5.95! I even forwarded it to my collegue and she got pretty excited.
To my surprise about 4 hours I received another email from Roly Poly with a subject line: Special Offer Correction from Roly Poly
Puzzled I had to click:
Well, congrats to Roly Poly team on saving the situation with a creative subject line: "Special Offer Correction" sounds just irresistible :)
However, the lesson learned: PLEASE prof-reed your newsletter before hitting that send button. I have been there, done that once sending out the press release with a misspell in company's name. I would like to get stats how many people brought these $5 off coupons to the shop and actually were given a discount.