Friday, August 8, 2008

Social Media Camp NYC Recap

Social Media Camp that took place on August 7th, 2008. About 200 social media enthusiasts gathered @ Sun Microsystems headquarters in Midtown and again, much like all un-conferences it was a great success. Unfortunately there were no wi-fi and I couldn't blog so I rely on my tweets to re-capture the event.

Sessions I Attended
Online Community Best Practices by Jay Bryant
This presentation is a great resource for any online community manager out there. Jay shared the tips and advice on how to grow and promote the community using as an example.
There are 5 ways to socialize the brand:
1. Understand the culture
2. Integration
3. Participation
4. Trust
5. Leadership
Interesting enough, Jay pointed out that organic search is responsible for 30% of all traffic and stressed out the importance of SEO in the community promotion process.

Do City-TLDs Provide the Basis for City-Based Social Media? by Thomas Lowenhaupt
The session was dedicated to the concept of the Top Level Domains for the cities, particularly for NYC as the start.
The audience came up with some great ideas on how NYC and its residents can benefit from having .nyc domain name for different purposes.

"Content is King, but Quality is The Queen" by Rob Blatt and Chris Cavs.
The discussion spinned around of the importance of the quality of pod- and video-casts. The question whether professionally done videos are more likely to go viral was left unanswered. Yes, Internet is flooded with "look at me" videos where everyone with webcamera can produce them a dozen/day. However, will the professional equipment help if you don't have a well-thought idea behind it? Or the random shot videos or Chris Crocker's phenomenon rule?
Personally I don't consider myself an expert in this particular topic so I was just observing and learning.
I found this "Quantity vs Quality" article by Chris Cavs very interesting.
And maybe yes, in ideal world I would totally prefer a professionally done video with a great original idea and a killer screenplay. Sigh.

"Twitter 101" by Howard Greenstein
Howard started the session by asking the question “How do you use Twitter for business?"
Some responses included:
1. To gather information
2. News
3. The dialog with Industry's leaders
4. Community participation
The interesting question came from the audience "How do you make friends on Twitter?"
To sum it all up:
1. Create an account
2. Find out if people you know are already on twitter and start following them
3. Locate people that talk about the topics you are interested in using and start following them
4. Start participating in the conversation - offer an advice or help if needed
5. Talk about something you are expert in
6. Install twitter on your phone and respond to your friends timely
7. Get addicted :)

"How To Deal With Big Social Networking Sites"
This session was hosted by Jason Kinner, CTO of Ringside Networks
Jason talked about how to make your website integrated with the major social networks.
Ringside Networks enable you:
• Connect your website members to the Social Web
• Connect members to friends on your website, Facebook, or any OpenSocial site
• Connect social applications to your website, Facebook, or any OpenSocial site
• Connect your social applications to your content, data, and systems

Sessions I Wish I Attended

"Customers, Clients and Social Mediators, When the Wiki Becomes CoLaboratory" by Loretta Donovan

What Old Media can teach New Media: Media Convergence & Integration, Social Media, and Professionalism by Howard Greenstein

So a big Thank You to the presenters and organizers of Social Media Camp for making this event great.


Chris Kieff said...

Nice wrap up. I thought you were in the room for the Flogger episode that I wrote about here: but perhaps I'm mistaken?

I'd like to know your view of the issue.


Nataliya said...

Chris, unfortunatelly I missed the "Persona Blogger" session. I heard it was great, and thank you for the link. I agree 100% that this is a 24/7 job, no ways around it.

yhen2x said...

Conceptually, social networks are embedded in a macrosocial environment in which large-scale social forces may influence network structure, which in turn influences a cascading causal process. Serious consideration of the larger macrosocial context in which networks form and are sustained is almost completely absent, and such consideration is needed in studies of social network influences on health.

yhen2x said...

Most obviously, the structure of network ties influences health via the provision of social support. This framework immediately acknowledges that not all ties are supportive. Social support is typically divided into subtypes, including emotional, instrumental, appraisal, and informational support.


Kristi Ambrose said...

I completely agree with the "Content is King, but Quality is The Queen". A lot of people just don't get this. They think they can A) Grab content from around the web and it will get them automatic good results. They also think that B) everyone can be a writer and that it takes no experience whatsoever. I disagree. Not everyone CAN write quality content. No one seems to believe that Google (and people in general) like attractive looking and reading content. But, guess what kids - they do. I don't care if I am reading an eBook, a forum, a website or an ecommerce site online. As a consumer (and a business person) if the content is not readable... well, I am a snob. I leave lol.

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