The question "what this blog is doing for us?" comes up on pretty much every meeting with the Senior management and you always think"gee, where do I start?"
I came across a wonderful article about ROI of blogging with a great summary of what blog is doing for you and how you can measure it.
The most common benefits are:
- increased brand visibility
- savings from customer insights
- reduced impact from negative user-generated content
- increased sales efficiency.