Nielsen Co., To Launch Social Network Community

The World's biggest researcher The Nielsen Companie is launching 'Hey! Nielsen,' a social network to act as a buzztracker for what in the entertainment world is hot on the web. The idea is to tap into the wisdom of crowds--or more specifically the wisdom of the "IN crowd" who wants to be webchatting about all the hottest TV, music, movies and web videos.

Hey! Nielsen is currently in beta testing, open only to Nielsen company employees--here's what the site looks like: http://www.heynielsen.com

It's expected to go live by the end of September. The site is a collaborative work of every division of Nielsen Co, including Nielsen Media Research, Nielsen Entertainment, ACNielsen, Nielsen's business media, wireless and interactive units, and social media analytics firm Nielsen BuzzMetrics.

The company has also launched The Blog to keep everyone in the loop on the progress of the site development.