Thursday, March 20, 2008
Harnessing The Power of Customer Loyalty
Starbucks has added the social networking feature to their site: http://mystarbucksidea.force.com/ideas/ideaList.apexp
Now customers can submit their ideas and vote for creative ways to improve Starbucks products and services. This is what I call a successful social media branding strategy.
Posted by Natalie at 7:56 AM